It is no secret that exhibitors attend events in order to find new business, re-establish existing relationships and demonstrate products and services. There are also a host of other reasons but these fundamental objectives are the reason that exhibitions exist.

For too long event goers have been setting in plenary halls listening to speakers and watching boring PowerPoint slides. Thanks to mobile technology and Event Apps we are not turning attendees into participants.

Yes, these are very concerning breaches. This has prompted our customers and potential customers to ask the question “How secure is our app and what does Core-apps do to prevent something like this from happening to us”?

There are a host of new and emerging technologies that has been or could be deployed at events in order to enhance the experience of all stakeholders. iBeacon is one that can provide great benefits to all involved in your next event and is certainly a tool that should be watched closely as mobile event app integration increases.

The justification for having a native Event App has now moved beyond reasons that solely benefit the event organizer (being green, going paperless, creating revenue streams or being able to communicate changes to participants in real time) to those that also benefit the event attendees, turning them into participants.

Email marketing is in my opinion, hands-down, one of the best ways to leverage electronic media in order to grow your event. However, you’ve got to know what to do and how to do it.

So I’m calling it now; Pokémon Go is most likely the app that launched a thousand copy-cat apps. So how does a trade show organiser react to what is the first wave of mass adoption of AR? Let’s take a breather from our devices and look at this from a strategic B2B perspective.

iBeacon—a small piece of hardware that transmits signals to a smart device—has sparked the imagination of leading mobile app developers, several of whom have announced beacon-enabled features for their existing event apps.

Is Event Technology Adding value to your events? Due to the need to enhance the live attendee experience, the value of mobile devices for events has increased immensely.

Audience Response Systems (ARS) platforms represent one of the simplest and most powerful tools to transform your audience into participants by allowing them to co-create the event in real-time via active and reactive participation.