Trail Hiking Australia
how we tackled the brief
Trail Hiking Australia is the largest hiking trail and outdoor resource in Australia. The client has developed this site as a free-to-use community tool to help Aussies get outside and enjoy nature. The site has over 3,200 trails along with a large collection of articles relating to the outdoors. This was an interesting project as the client does not run this site as a business and does not charge for access to the site so budget was an important consideration.
Invisage was involved in all aspect of this project starting with the development of the Trail Hiking Australia brand. The website build was extensive and includes interactive maps, users accounts and the ability for users to upload and manage trails. Invisage was also involved in the creation of all site articles, content, advertising, social media tiles and five downloadable hiking guides.