Darley Power Fight

how we tackled the brief

Darley Power Fight

Brief

Darley Power Fight is group of residents in Darley, Coimadai and Merrimu who are united against proposed high voltage transmission towers passing through the region. They came together through the realisation the transmission line will divide a narrow corridor between Darley and the Lerderderg State Park; altering landscape character, causing widespread damage to critical habitat for threatened species, increasing fire risk to the Park and thousands of residents, destroy visual amenity, harm local agriculture and will impact businesses and property values.

The group asked for a brand, website and collateral that would resonate with those in the halls of power so their efforts and objections would be taken more seriously. Invisage developed a brand and material that showed strength, resilience and professionally conveyed the seriousness of the environmental impacts.

Deliverables

Results

Darley Power Fight
Darley Power Fight
Darley Power Fight
Darley Power Fight
Darley Power Fight
Invisage Creative Services

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