But no, this article is not all about application developers, it's about you and your events and why it is important to plan for your mobile app being utilised year round.

A mobile website is not an app, it is a mobile website. If you need to enter a url into your mobile browser and save the bookmark to your home screen this is not an app, it is a mobile website.

Evaluating your sessions and events enables you to gather valuable insights from your attendees, sponsors and exhibitors.

Posters play a major part in any research and teaching summit and professional event, providing a great way to expose colleagues to the latest research findings and progress in their specialty field.

Recently a colleague of mine asked a group of attendees how they felt when they see someone next to them using their phone during a conference session. Should You Encourage Device Use During Events?

In recent years the event industry has raised questions concerning security within mobile apps based on an article concerning security breaches by a leading app developer “Security researchers decided to take a look at the app to see just how secure it was.

Technology combined with social change has caused a revolution in the way we plan, execute and attend meetings and events. It has also caused a great deal of confusion for event planners and attendees alike.

Recently I was asked to speak at an industry event on the benefits of deploying mobile event apps at tradeshows, conferences and business events.

Whenever there is a new version of a mobile operating system being released there are always high expectations and concerns about the stability of future or existing apps.

Email marketing is in my opinion, hands-down, one of the best ways to leverage electronic media in order to grow your event. However, you’ve got to know what to do and how to do it.