There’s a lot of fuss surrounding social media these days. If you still haven’t jumped on the bandwagon and aren’t sure why so many people are making such a big deal about it, here are a few key benefits of social media for your association and events.

• Build a social destination to create an industry specific community.
• Foster conversations, drive action and build attendee numbers.
• Provide a secure environment for steering committee members to share ideas.
• Provide a forum for members to form specific industry groups.
• Foster innovation and development through professional networking.
• Listen to your audience and tailor your association and event to suit their needs.
• Raise awareness of your association and event brand.
• Build your associaiton and event reputation.
• Enhance your members contacts and personal relationships.
• Share information with like-minded people.
• Conduct market research.
• Provide sponsors and exhibitors with increased exposure.
• Provide additional revenue streams through sponsorship sales.

This benefits really are never ending once you start to consider the possibilities…